Principal Investigator (PI), China (Africa) Fashion Power: Fashioning Power through SouthSouth Interaction: Re-thinking Creativity, Authenticity, Cultural Mediation and Consumer Agency along China-Africa Fashion Value Chains. ERC Consolidator Grant (CoG) 2021, European Research Council (€2,000,000). Project Date: 01/09/2022 – 31/08/2027. For details, see: https://www.chinaafricafashionpower.org/

Co-Investigator (Co-I), The Cultural and Creative Industries and Youth Development in the Greater Bay Area, Lingnan University Creative and Cultural Innovation Research Institute (Qianhai, Shenzhen, China). Funded by Lingnan University and the Authority of Qianhai, Shenzhen, China. (PI: Prof. Pun Ngai [Cultural Studies, Lingnan University]). Project Date: 01/04/2023 – 31/03/2028.

Principal Investigator (PI), De-Westernising Fashion: An Ex-centric Perspective on Creativity, Authenticity, Cultural Mediation, and Consumer Agency along Chinese-African Fashion Value Chains. HKU Seed Funding Programme for Basic Research. (Co-I: Prof. Sérgio Inácio Chichava [Instituto de Estudos Sociais e Economicos (IESE), Maputo], Dr. Jacqueline Kisato [Fashion Design and Marketing, Kenyatta University], Professor Charles Nzioka [Sociology, University of Nairobi] and Dr. Nina Sylvanus [Sociology and Anthropology, Northeastern University]). Project Date: 01/07/2020 – 30/06/2021.

Principal Investigator (PI), Migrant integration in China, Vietnam and Myanmar: Case studies and experience exchange. Oxfam Hong Kong/China Project Fund. (Co-I: Prof. Pun Ngai [Sociology, HKU]; Dr. Debby Sze-Wan Chan [Sociology, HKU]). Project Date: 01/04/2020 – 31/03/2021.

Co-Investigator (Co-I), Creative Workers Participated in 2019 Hong Kong Protests: A Critical Investigation of the Causes, Motivations and Relations between Socio-Economic Factors and Political Participation. Public Policy Research Funding Scheme (Special Round) (PPR), Policy Innovation and Co-ordination Office (PICO). (PI: Prof. Pun Ngai [Sociology, HKU]; Co-I: Prof. Jack Qiu [Journalism and Communication, CUHK]). Project Date: 01/05/2020 – 30/10/2020.

Principal Investigator (PI), Working in/out the Automated ‘Smart’ Cities: A Comparative Study of Hong Kong and Mainland Chinese Media Professionals’ Psychological Wellbeing. HKU Faculty of Social Sciences Strategic Research Clusters Seed Funding. (Co-I: Dr. Christian Chan [Psychology, HKU], Dr. Byrant Hui [Sociology/Geography, HKU], Dr. Li-Fung Cho [Sociology, HKU] and Dr. Yimei Zhu [Media, Communication & Sociology, Leicester]). Project Date: 01/06/2019 –30/11/2020.

Co-Investigator (Co-I), Digital Labour and Wellbeing: A Qualitative Exploration of Digital Workers’ Job Insecurity and Mental Health in Mainland China. University of Leicester Research Development Fund. (PI: Dr. Yimei Zhu [Media, Communication and Sociology, Leicester]. Project Date: 01/03/2019 – 31/12/2019.

Principal Investigator (PI), Cultural/Creative Labour and “Neo-Precarity”: Emerging Challenges and Responses of Precarious Workers in Chinese Cultural and Creative Industries. HKU Seed Funding Programme for Basic Research. (Co-I: Prof. Anthony Fung [Journalism & Communication, CUHK] and Prof. Chris Smith [Royal Holloway, University of London]). Project Date: 01/09/2018 – 30/11/2018.

Principal Investigator (PI), Creative Industries in Flux: A Critical Investigation into the Challenges, Agency and Potential of Cultural and Creative Workers in Hong Kong. Funded by Public Policy Research Funding Scheme (PPR), Central Policy Unit (Ref: 2015.A8.035.16A). (Co-I: Dr. Anne Peirson-Smith [English, City University of Hong Kong]). Project Date: 01/07/2016 – 31/12/2017. For details, see https://sociology.hku.hk/news/2017/06/creative-industries-flux-hong-kong/

Principal Investigator (PI), Good Work, Bad Life? Demystifying the Glamour of Creative Labor in Advertising Industry. Funded by HKU Seed Funding Programme for Basic Research (Ref: 201511159032). Project Date: 01/06/2016 – 31/05/2017.

​Principal Investigator (PI), Co-creating Fashion in the Post-Industrial Society: A Comparative Analysis of Creative Industries in China and South Korea. Funded by Early Career Scheme (ECS), University Grants Council (Ref: ECS/27610115). (Co-Is: Dr. Solee Shin [Sociology, National University of Singapore], Dr. Pan Lu [Chinese Culture, Hong Kong Polytechnic University] and Dr. Jana Hajzlerova [East Asian Studies, Charles University in Prague]). Project Date: 01/09/2015 – 31/08/2017.

Principal Investigator (PI), A Comparative Analysis of Creative Industries in Greater China and South Korea – Fashion as Case Study. Funded by HKU Seed Funding Programme for Basic Research for New Staff (Ref: 201409159009). Project Date: 01/11/2014 – 31/05/2015.

Principal Investigator (PI), Co-creating the Authentic Brand Histories and Cultural Heritage in the Age of Consumer Skepticism. Funded by HKBU COMS Departmental Seed Fund. Project Date: 01/01/2014 – 31/03/2014.

Principal Investigator, Hong Kong Fashion Media’s Power in Communicating Fashion. Funded by HKBU COMS Departmental Seed Fund. Project Date: 01/03/2013 – 31/07/2013.